One of the biggest clubs in the Americas, Tigres has had unparalleled success on the pitch with their men’s team winning eight titles in the Mexican first division and their women’s team winning six titles, equaling all other women’s teams in the country combined.
In early 2023, Liga MX side Club Tigres decided to strengthen its connection to its fan base north of the border and create English-language accounts on Instagram and X (formerly Twitter). Club Tigres seeked to separate itself from the rest within the digital space just as it had on the pitch for the past decade.
With the consulting services and insight of ThinkFuera, Club Tigres has been able to stand out as an institution against Liga MX and MLS clubs by being fully committed to its supporters who proudly exemplify the #PerfilTigre.
Account Launch Campaign
ThinkFuera’s strong relationships with key #LigaMXEng members of the press and community influencers allowed for Club Tigres’ account launch campaign to differ from other Liga MX teams’ attempts – demonstrating an understanding of the community they were trying to connect to and an intentional desire to do right by those who had already paved the way.
Digital Properties
ThinkFuera’s US-based presence allows the agency to support Club Tigres in its community outreach efforts that the team would not be able to do otherwise, planning, capturing and executing content that aligns with the brand’s messaging and target audience.
Targeted Campaigns
Understanding the digital landscape as it exists within the United States has allowed for ThinkFuera to provide Club Tigres with hands-on creative input: producing, planning, strategizing and executing various targeted campaigns.
