Soccer is the number one sport for Latinx people in the U.S., and for Mexican Americans, the Mexican National Team exemplifies their profound pride in their rich cultural heritage. This is why Wells Fargo has been partnering with the FMF, SUM and ThinkFuera since 2013. We are honored to support Latinx people’s passion for soccer by providing them access to a series of activations during MexTour stops both in-market and virtually.

Soccer Clinics

In celebration of the start of the MexTour W and during the second half of the MexTour cycle in 2023, ThinkFuera and Wells Fargo hosted soccer clinics in local markets to amplify Wells Fargo’s commitment to the community and inclusion in sports.

MexTour Matches

The partnership between Wells Fargo, the FMF and SUM also includes in-stadium assets and activations such as POS signage in the stadium, LED animation around the pitch, a 30-second halftime videoboard spot, a commercial PA announcement, Pre-Game Field Experience, Post-Game Meet & Greet and a Virtual Meet & Greet.

ThinkFuera alongside Wells Fargo is responsible for the planning, preparation, delivery and execution of all these deliverables.

Digital Strategy & Production

Using our futbolization approach, ThinkFuera has been able to consult on and directly produce various digital properties and media buys for The Mexican National Team and Wells Fargo that connect to the Mexican and Mexican-American fanbase and prioritize inclusion.

SOCIAL MEDIA

· CASE STUDIES ·

Club Tigres

PR & Communications, Digital Strategy, Production

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TMJ

Full-Service Communication, PR & Production Management

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